Original
Research

The Marketing Team
Design Study

See how marketing gets done

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Hundreds of hours of conversation with world-class marketing leaders. Distilled into a flexible blueprint for your marketing team.

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Anonymized, measurable insights from B2C and B2B marketing leaders across Start-Ups, Small, Midsize and Enterprise Business.

What's Included

The Features

Customize our data filters to develop a precise blueprint for a new marketing organization.

Customize our data filters to develop a precise blueprint for a new marketing organization.

Discover how industry leaders place over 50 capabilities across the marketing team.

Discover how industry leaders place over 50 capabilities across the marketing team.

Assess and optimize the structure of your current team to resolve performance issues.

Assess and optimize the structure of your current team to resolve performance issues.

Leverage resourcing benchmarks to anticipate and thrive in your next stage of growth.

Leverage resourcing benchmarks to anticipate and thrive in your next stage of growth.

Get our proprietary data, insights and conclusions, tailored to your industry context and growth stage.

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Policies & FAQs

Policies

We do not offer refunds for Original Research presentations. If you have concerns about a presentation you received, please email: research@thecape.agency

Payment for your research presentation is taken when booking your appointment. You are welcome to reschedule for no charge up to 48 hours before your appointment. No-shows will be charged the full rate.

Cape Agency representatives agree to strict non-disclosure agreements. Any information shared within a research presentation context is kept strictly confidential.

FAQs

It depends. We share our research in an interactive setting to allow you to dive deeper into the material and ask questions. We book our presentations for a minimum of three hours, anticipating it could take more or less time.

For confidentiality, presentations are not recorded. However, we do share a static copy of the custom dataset we’ll discuss in our presentation back to you.

No. Sources and individual contributions have been aggregated and made anonymous in our dataset.

No problem! You are welcome to reschedule up to 48 hours before your presentation block at no additional charge. Otherwise, you will be charged the full presentation rate. You can typically reschedule using the same interface you used to make your appointment. Otherwise, email research@thecape.agency, and we’ll help you find a new meeting time.

This depends on the number of attendees at the presentation and the number of dataset configurations you’d like to see. for custom pricing information.

After you submit your presentation request, you’ll be paired with a presenter and invited to schedule your initial three-hour session. You’ll be asked to pre-pay for the session to lock-in your appointment.

Unfortunately, we’re not set up for scheduled or partial payments at this time.

If you or your team purchased a research presentation, your point of contact should have received a feedback solicitation via email. Not seeing it? We’d still love to hear from you: research@thecape.agency

Additional questions? Comments?

research@thecape.agency